Treasure Hunt: The Ride Finds Treasure With Multiple National Recognitions

January 30, 2024
Photo: Michael Troutman/

One-of-a-kind Interactive Dark Ride Named #3 Best New Attraction in the Country by USA Today, receives Brass Ring Award from IAAPA, and a Golden Ticket Nomination from Amusement Today.

Located on Cannery Row near the Monterey Bay Aquarium, Treasure Hunt: The Ride, is a national favorite according to USA Today readers and industry experts. Readers voted it to third place in the category of Best New Attractions of 2024.

This is the latest addition to a list of notable recognitions given to Treasure Hunt: The Ride over the last few months that includes a Brass Ring Award from IAAPA (International Association of Amusement Parks and Attractions) and a Golden Ticket Nomination from Amusement Today, both for Best New Family Attraction. The average person won’t be familiar with Brass Ring and Golden Ticket Awards, but they’re like the Oscars within the Amusement Industry and are among the most sought-after awards celebrating the “Best of the Best” among theme parks, amusement parks, family entertainment centers and water parks around the world.

When we announced we were bringing a theme park quality ride and experience to Cannery Row, we knew guests would love it, The ride’s story draws inspiration from Monterey’s real pirate history and mixes in the creativity, artisanship and talent that only our team at Daniels Wood Land and our partners, Sally Dark Rides, could develop.

Ron Daniels, co-owner, Treasure Hunt: The Ride, and president, Daniels Wood Land

“Treasure Hunt: The Ride is a special collaboration for all of us,” shared John Wood, president, Sally Dark Rides. “Together with the Daniels Wood Land team we developed a thematically rich, interactive experience unlike any other, and the result is pure family dark ride fun. Thank you to our fans and to everyone who voted for Treasure Hunt: The Ride!”

Photo: Michael Troutman/

The nearly 20-minute Treasure Hunt: The Ride experience begins with the tale of pirate Captain Bouchard and his crew who are said to have hidden their treasure in the newly re-discovered caverns beneath historic Cannery Row. Guests board four-person ride vehicles to travel through the caverns and use interactive onboard “Treasure Collector” devices to collect treasure, avoid pirates, and hopefully escape from a mighty kraken.

Treasure Hunt is becoming more well known every day, and it’s rapidly becoming a critical part of guest plans during every visit to Cannery Row. Thank you USA Today’s 10Best, IAAPA, and Amusement Today; and to everyone who has sought treasure with us. We look forward to welcoming thousands of families to THTR in 2024 and beyond.

Ron Daniels

USA Today 10Best

The USA Today 10Best Readers’ Choice Awards champion excellence across a range of categories. A panel of experts proposes nominees spanning all categories, and the final selection of nominees is made by the 10Best editors. The winners are then selected by a public vote. Winners were announced on Friday, January 5, 2024.

Brass Ring Award

IAAPA Brass Ring Awards honor tradition by celebrating achievements of excellence throughout the global attractions industry. These are considered one of the industry’s most prestigious honors. This Brass Ring award recognizes the artisanship, storytelling, and craftsmanship that went into creating Treasure Hunt: The Ride

Golden Ticket Nomination

Nominees included Treasure Hunt: The Ride, Mario Kart: Browser’s Challenge (Winner), and Mickey and Minnie’s Runaway Railway. Started in 1998, the Golden Ticket Awards were established by Amusement Today to shine a spotlight on the amusement park industry and attractions by recognizing the “Best of the Best.” Today, they are among the most sought-after awards among theme parks, amusement parks, family entertainment centers, and water parks around the world.

Photo: Michael Troutman/

About Treasure Hunt: The Ride

Treasure Hunt: The Ride is a pirate adventure-themed theme park ride located in Monterey, California on historic Cannery Row. The family-friendly experience is an interactive dark ride adventure that features exciting gameplay, immersive scenery, realistic animatronics, and incredible special effects. The first-ever dark ride collaboration from internationally recognized theme fabrication experts, Daniels Wood Land, and Sally Dark Rides, the leading creator of family ride experiences, and Treasure Hunt: The Ride is a complete theme park ride experience for guests of all ages, and the only ride on Cannery Row.

About Daniels Wood Land

Family-owned and operated Daniels Wood Land is known for its design, Scenic Fabrication, Storytelling, and installation of innovative experiences for clients all over the world. Products include themed cabins and treehouses, shooting galleries, interactive props, themed sets and environments, animatronic characters, playgrounds, and chainsaw carvings.

About Sally Dark Rides

Sally Dark Rides creates story-based dark ride experiences for theme parks and entertainment centers around the world. These rides seamlessly blend art and technology to form incredibly immersive environments that make for unforgettable experiences. The family-owned and operated company boasts a multitude of award-winning attractions and has been recognized as a founding leader of the interactive dark ride.